The Police Service of Northern Ireland has re-launched an initiative to tackle street drug dealing.
“Operation Torus” combines a media campaign designed to encourage people to report drug dealing with police action against drug dealers on the ground.
The media campaign, which incorporates billboards, Facebook and washroom advertising will run for the next two weeks across Northern Ireland.
Since operational activity began on 23 September, police have conducted 1,053 searches, seized approximately £300,293.50 worth of suspected drugs and have arrested 309 people throughout the North.
Speaking about the initiative, Superintendent Michele Larmour police were aware street-level drug dealing was happening across all Districts throughout Northern Ireland, but they needed the help and support of local communities to remove this activity from our streets.
She added: “If you know or suspect that illegal drugs are being sold or distributed in your area, please pick up the phone and contact your local Neighbourhood Policing Team on 0845 600 8000.”
The types of drugs seized during the operation so far have included suspected cannabis, herbal cannabis, cocaine, mephadrone and prescription drugs.
Supt Larmour said: “Drugs bring misery to individuals, families and communities. I want to warn people to be mindful of the dangers of taking illegal drugs or misusing prescription medication or other chemical products.
“Parents need to be responsible, knowing where their children are and what they are doing. Young people who take illegal drugs may get into dangerous situations or activities that they would not normally dream of doing. It may also lead to a criminal record which can damage employment and travel prospects. In addition, this type of behaviour has the potential to seriously affect the quality of life for many residents in a community.
“We will continue to disrupt and arrest drug dealers involved in the sale and supply of drugs, bring individuals before the courts and work with communities and partner agencies to reduce the threat of harmful and illegal activity. We are asking everyone for their support and co-operation in tackling this problem through the criminal justice system.
“Our message today is clear and simple: if you see or know of anyone who is dealing drugs in your local area, then contact your local police on 0845 600 8000 or alternatively you can contact the independent charity Crimestoppers anonymously on 0800 555 111 and pass on any details that you may have.”
Supt LAR“This is about empowering and working with local communities to make their neighbourhoods safer, reducing the threat posed by street-level drugs and dealing with offenders robustly through the criminal justice system.”