DERRY-based Niche Drinks, which also makes cream liqueurs, flavoured vodkas, ready-to-drink cocktails and microwaveable Irish coffees, has launched a new product for local and international markets.
Its YellaMan Honeycomb Vodka Liqueur is based on the boiled candy sweet made and enjoyed on the north coast for decades.
Managing director Ciaran Mulgrew said: “When I was a kid, we spent a lot of time up in Ballycastle and I always loved the Auld Lamas Fair and in particular ‘Yellow Man’.
“Over the years I thought it would be a great flavour to put into a liqueur, and that’s where the idea behind it came from – a fantastic honeycomb, and burnt caramel flavour which really comes through on the nose and on your palate.”
YellaMan has been launched by Drinks Inc, and Mr Mulgrew has high hopes for it.
He added: “When people drink a vodka, the alcohol content at 37.5 per cent is quite high, and often all people really get on their palate is the alcohol burn and no flavour.
“But YellaMan is a vodka liqueur which means it is at a lower alcohol level and that makes it easier to taste the flavours in the product.
“And hopefully people will enjoy it.
“YellaMan really is honeycomb with a sting!”
